Profimedia, the largest provider of images for media and the advertising industry in the Czech Republic and Slovakia, has strengthened its position in other Central and South-East European markets. In line with its development strategy, it has become the 100% owner of Red Dot – a leading supplier of photo content in Hungary, Croatia, Slovenia, Serbia, and Bulgaria.
The majority owner of the Profimedia photo agency is Genesis Capital that acquired a 60% interest in Profimedia through its Genesis Private Equity Fund (GPEF II). The interest was purchased from the Profimedia founder and director Petr Novák last June. Petr Novák also co-invested in the Red Dot acquisition.