Etarget

In January 2006, GPEF invested into ETARGET, a company providing targeted internet advertising. A part of the invested resources was used to acquire the majority share in the company, while the remaining part was used as additional working capital.

Targeted internet advertising consists of publishing of text advertisement based on keywords in articles on search and information portals. The business model is based on pay-per-click (PPC) which allows for exact and flexible targeting and efficiency evaluation of the marketing campaigns. ETARGET was founded in 2002 and soon became the leader on the Czech, Slovak and Hungarian markets, concluding contracts with almost all major information and search portals.

At first, GPEF focused on administrative and legal optimisation of business activities and introduced regular monthly standard monitoring. Upon the recommendation of GPEF, the position of the CFO was set up, but otherwise GPEF had full confidence in the management team that further managed the HR development independently.

Over a short period of time, operations also started in several other East European countries, the growth in sales accelerated and company business activities resulted in a growing profit.

GPEF sold its share in ETARGET in July 2007.