Return to the original name, expanded acquisitions in Slovakia
In 2012, GPEF II acquired the majority stake in Game Czech a.s., a major player in retail of games and consoles, the Czech subsidiary of the UK-based group Game UK plc. The parent company found itself in difficulties and Genesis Capital forecasted a big potential for the healthy Czech subsidiary.
A minority shareholding in the company was acquired by its original owner and founder who had sold the company – still under the original name JRC – to Game UK in 2007. After the entry of GPEF II, the company soon returned to its original name.
In the same year, JRC acquired Brloh, the largest Slovak video game and game console retailer. JRC gradually reinforced its leadership in the Czech and Slovak markets.
In 2014, Genesis Capital strengthened the company management team and appointed a new CEO. In July 2015, the prospering company was bought by a strategic financial investor.