PFX Group, a leading creative studio backed by Genesis Capital, has partnered with TELEVISOR Group, Poland’s largest advertising studio. This merger establishes one of Europe’s most innovative and dynamic powerhouses, bringing together over 350 highly skilled professionals. By combining PFX’s unparalleled expertise in VFX, animation, advertising, and post-production with TELEVISOR’s strong leadership in high-quality advertising, the partnership is poised to reach the highest industry standards.
The collaboration positions TELEVISOR to spearhead advertising projects, working in close synergy with PFX’s Prague-based advertising team and the Human/PFX team in Warsaw. Leveraging the combined resources of the entire PFX Group, the partnership will ensure the delivery of world-class projects across all creative disciplines. Simultaneously, PFX will maintain its focus on delivering cutting-edge VFX, animation, and post-production services.
This strategic alliance is further strengthened by Genesis Capital’s support, enabling both companies to expand their offerings, foster innovation, and strengthen their global presence. TELEVISOR’s renowned advertising expertise will seamlessly blend with PFX’s cinematic-quality visual effects, offering clients an exceptional fusion of creativity and technical excellence.
Renata Kowzan, CEO of TELEVISOR, shared her enthusiasm: “This merger with PFX is more than just a formal partnership. It reflects a shared vision and values that will unlock new possibilities in the creative industry. Together, we can harness the potential of our teams and technologies to open up exciting opportunities for clients worldwide.”
Jiří Mika, CEO of PFX, emphasized: “Partnering with TELEVISOR marks a significant milestone in our growth. Their advertising expertise and unique visual style will allow us to elevate our offerings and strengthen our position both globally and in Poland. Together, we’ll execute projects on an unprecedented scale.”
Martin Viliš, Partner at Genesis Capital Equity, added: “Televisor’s integration into the PFX Group represents a major step forward in strengthening PFX’s position in Poland. This partnership perfectly aligns with our strategy of driving growth through strategic alliances and targeted investments. By combining the strengths of PFX and TELEVISOR, we reaffirm our commitment to broadening our European footprint, consistently delivering top-tier quality to our clients.”
This merger underscores PFX’s and TELEVISOR’s shared dedication to delivering exceptional quality in visual storytelling, ensuring clients receive world-class services across advertising, animation, post-production, and VFX.
About Genesis Capital
Genesis Capital is a private equity group that offers growth and development financing to small and medium-sized companies in Central Europe. Since its foundation in 1999, Genesis Capital has advised six private equity funds with a total volume exceeding EUR 350 million. These funds have already supported more than 80 companies.
At present, Genesis funds hold investments in the following companies: Hecht Motors, Borcad CZ, TES Vsetín, XBS Group, PFX Group, STT Servis, AV MEDIA, Kasper Kovo, Schulte, GAF, 11 Entertainment Group, Summa Linguae Technologies, Conectart, GTH Multicatering, R2B2, HC Electronics, JP-Prolak, SEA Enterprises, UPS Technology, CARUSSEL, Předvýběr.CZ, Knihobot and TechPlasty.
For more information, please visit: www.genesis.cz/en/
About PFX
PFX is a visual effects and post-production studio based in the Czech Republic, operating in Slovakia, Poland, Germany, Austria and Italy. PFX employs an international team of over 350 talented artists and has delivered top-tier services for over a decade. PFX specializes in visual effects, commercials, animation, and post-production.
Since its inception, PFX has transformed from a small boutique studio into a prominent and trusted company in the Central and Eastern European (CEE) region. Their client portfolio extends worldwide, boasting reputable names such as Amazon, Paramount, HBO, Disney, Netflix, AppleTV and other major Hollywood players. Backed by Genesis Capital, PFX continues to connect Europe’s most talented studios and deliver groundbreaking work to clients and audiences worldwide.
PFX’s animation division recently produced two animated feature films The Proud Princess and Diplodocus with international distribution. The post-production studio is constantly working on local and international blockbusters as well as independent films. The advertising team caters to clients from all around the globe, including notable brands like Jeep, Chrysler, T-Mobile, Intel, and many others. Additionally, PFX's visual effects professionals have lent their expertise to projects like Ridley Scott's latest film Napoleon, Czech hits Medieval and Zatopek, as well as the internationally acclaimed TV series Stranger Things, just to name a few.
The studio consistently strives to stay at the forefront of industry trends and embraces technological innovations to provide its clients with creative and reliable support on every single project.
For more information, please see: https://pfx.tv/
About Televisor
Televisor is an advertising and visual effects studio located in Warsaw, Poland. With around 85 employees, Televisor has been providing high-quality services for almost twenty years.
Televisor has become Poland’s largest and most well-known advertising studio, working with famous brands like Porsche, Adidas, Pepsi, McDonald’s, and IKEA. They are known for their great storytelling and impressive visuals, setting high standards in the industry. Additionally, Televisor has collaborated with top agencies such as Ogilvy, Saatchi & Saatchi, DDB, and Dentsu, and has won prestigious awards like the Clio and Telly.
For more information, please see: https://televisorvfx.com/
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PR representation of Genesis Capital:
Adéla Veselá, Insighters
E-mail: adela.vesela@insighters.cz, phone +420 722 193 819